Five Ways to Use Social Media to Market Your Clients’ Homes

Over time, social media has proven to be a premium business platform for real estate agencies. With the rise in popularity of Facebook and Instagram as marketing and branding tools, real estate agencies are now able to showcase their listings effectively and build strong relationships with their clients. A social media presence is necessary to […]

Dr. Cindy McGovern

Forget your job title. You are in sales.

A loan officer, an escrow closer, a transaction coordinator and a receptionist are having dinner together. Which one is the salesperson? None, right? One is in the business of approving loans, another closes the deal, another coordinates all of the moving parts, and the last one answers the phone and greets customers. They’re not in […]