Success in real estate, like many professions, hinges on your ability to be well-connected within the industry and community. The relationships you build with industry counterparts and clients are crucial. Those relationships can serve as positive testaments of and free marketing for your work. If you want to grow your business quickly, it is important to actively seek out referrals. Here are a few tips to help you do just that.
- Ask for referrals.
Working in real estate is like working in sales; you are constantly selling a product, whether it is a property or your services. Hence, it is important that you actively request referrals from other real estate agencies, mortgage brokers, and even buyers. This not only gives you a head start at directly contacting your target market, but you get the opportunity to expand on your skills and impress your clients even more. Asking for referrals is a perfect investment of time and effort. After all, the worst that could come out of a request is a “no.”
- Work efficiently to provide great services.
To grow your business, you need to consistently provide the best services you can and meet (or even surpass!) your client’s expectations. This, more than likely, will guarantee you a referral because your client will want to tell everyone about your great work. With the impressive results to back you, your referral network is guaranteed growth of some sort because your track record will assure future clients and work partners that you care for your clients and provide nothing but the best services.
- Create a referral program.
Networking is essential in any profession, but in real estate, creating your own network is of prime importance. Referral programs give you access to a plethora of contacts from which you can create your target market. If you create a referral program, those involved will have access to your network and vice versa. Because people are drawn to familiarity and feel comfortable working with someone they’ve been recommended to, a referral network will serve you well in bringing in business. As your business grows, you gain the ability to extend your network and your brand will grow as well.
- Deliver your promises.
Accountability is one of the greatest assets you need to succeed in business. Sticking to whatever promises you grant, whether it is providing your partners with a referral or calling a client at a certain time, builds your credibility and makes you a reliable and trustworthy agent. In the end, people will feel comfortable and compelled to refer your services because they are confident in your ability to deliver the work you guarantee.
Growing your referral network is crucial to succeeding in the industry. Real estate management hinges on interpersonal relationships, so it’s important that you possess a network from which you can target your ideal clients. If you deliver quality services, you will close more deals and reap the generous benefits that come with the real estate business.